Wednesday, November 11, 2009

Fossil refreshing their Brand

In college I used to wear a lot of Fossil stuff—watches, hats, shirts, but in the the past few years they seemed to have lost their style and I can't even remember the last time I went into on of their stores.

But what seems to be an effort to reinvigorate the brand, they just launched a new ad and catalogue campaign with a refreshed collection and I actually really like quite a few things. Kind of young boho city chic. Here are my four favorites:

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