Wednesday, November 18, 2009

Fjällräven's Swedish Invasion

Retro is back.

On a little bit of a nostalgia trip today. Got an e-mail from Urban Daddy announcing that Swedish brand Fjällräven is opening a store in Nolita, down on Mott Street. This is the backpack brand every single kid had when I was in grammar school in Sweden in the early 80s. And now, of course they are back in fashion together with tons of other cool "vintage looking" sports clothing. Store is opening tomorrow, Thursday.

262 Mott Street
New York, NY 10012

I'll for sure stop by this place to nurture my Swedish heritage.

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